Using Cell Phone for Market
Instead of exploiting new function for the lucrative Smartphone, Nokia is focusing on simpler cell phone market of the poorest consumers. Nokia plans to announce an expanding program, called Lift Tools, parts of its Ovi mobile service business, to Nigeria. Since then, it will only cost 250 Nigerian naira, or $1.75 a month, for Nigeria cell phone users to get text service contains information on graphics, health and disease news, English language training or entertainment and sports news. What's more. The cell phone users, like the famers, can also get the latest market price through agricultural extension, or weather forecast through weather agencies. As the handset manufacture goes rapidly, almost all mobile company, like Samsung, LG, Apple, and Sony Ericsson, tend to focus on the developing of Smartphone's new function. However, 77% of all cell phones sold in the third quarter were simpler models, with a basic function of sending messages, making phone calls. According to Str...